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What we do

We build iOS apps that people trust with their health.

Expert product strategy, native engineering, and the patience to get privacy, accessibility, and medical language right. Based in the UK, working with organisations and founders who care about craft.

Core services

End-to-end iOS product development

We handle the full journey — from concept to App Store — with the depth of a specialist and the rigour health apps demand.

Product Strategy & UX Design

We turn complex health workflows into interfaces that feel calm and obvious. User research, interaction design, prototyping, and the ruthless simplification required when you're asking users to trust you with sensitive data.

  • User research & persona development
  • Information architecture & flow design
  • High-fidelity prototyping in Figma
  • Accessibility-first design (WCAG 2.2 AA)
  • Design systems & component libraries
Outcome A validated product vision and pixel-perfect designs ready for engineering, with clarity on what to build and why.

Native iOS & watchOS Engineering

Swift, SwiftUI, and the latest Apple platform APIs. We build using clean architecture principles (DDD, SOLID), comprehensive automated testing, and the kind of reliability that health users deserve. Performance, battery efficiency, and Liquid Glass material support on the latest devices.

  • Swift & SwiftUI (iOS 16+, watchOS 10+)
  • Clean Architecture & Domain-Driven Design
  • Comprehensive unit, snapshot & UI testing
  • HealthKit, Core Data, local-first persistence
  • Apple Watch companion apps & complications
  • Push notifications & background processing
Outcome A robust, maintainable codebase that can evolve with your product — built to last, not to rewrite.

🏢 Corporate & Bespoke Applications

Custom-built iOS applications for organisations. Whether you need an employee wellbeing app, a patient-facing tool, or an internal workflow application, we build to your specification with enterprise-grade quality.

  • Build-to-spec for enterprise & healthcare organisations
  • Employee wellbeing & health tracking apps
  • Patient-facing clinical tools
  • Integration with existing systems & APIs
  • MDM support & enterprise deployment
Outcome A polished, branded application that integrates with your organisation's needs and meets Apple's exacting standards.

🎨 White-Label Apps

White-label apps custom-engineered on proven foundations (like HRTMe), tailored to your users — not a template with your logo on it. For example: a menopause and HRT wellbeing app for an employer, built on HRTMe's clinical accuracy and user flows, with your brand, feature set, and compliance requirements baked in from day one.

  • Custom branding & design system application
  • Feature configuration & workflow tailoring
  • Data export & reporting capabilities
  • Compliance requirements integration
  • Ongoing maintenance & feature evolution
Outcome A fully-branded health app with proven foundations and custom engineering, deployed faster than building from scratch.

🩺 Health App Consulting

Medical accuracy matters. We work with a network of practising NHS clinicians to review terminology, validate workflows, and ensure your health app uses language that's both medically accurate and accessible to patients. Forgeyard Digital is not NHS-affiliated — this is independent clinical review from professionals in active practice.

  • Medical terminology & language review
  • Clinical workflow validation
  • Medication regimen modelling
  • Patient education content review
Outcome Confidence that your app speaks accurately to both medical professionals and patients, reducing risk and increasing trust.

🛡 Privacy, Security & Accessibility Engineering

We architect apps with on-device storage, no accounts, and zero health data in analytics — privacy as the foundation we build on. For clients, that means defensible B2B positioning: you can tell your users their data never leaves their device, and we give you the engineering to back that claim. Plus WCAG 2.2 AA compliance, VoiceOver optimisation, and Dynamic Type support throughout.

  • Local-first, on-device data architecture
  • Privacy-preserving analytics (TelemetryDeck)
  • WCAG 2.2 AA accessibility compliance
  • VoiceOver & Dynamic Type support
  • Secure data export & backup flows
Outcome An app that every user can access and trust — including those who need assistive technologies or have the highest privacy expectations.

🚀 App Store Launch & Growth

Getting approved is one thing. Being discovered is another. We handle App Store submission, optimise your listing for organic discovery, and build SEO-driven marketing sites that rank. All growth strategies are organic — we don't do paid ads.

  • App Store Connect submission & review management
  • App Store Optimisation (ASO) — metadata, keywords, screenshots
  • Marketing website design & build (SEO-first)
  • Organic growth strategy & content planning
  • App analytics & performance monitoring
Outcome A live app that users can find, with a marketing presence designed to convert and a roadmap for sustainable growth.

Working with us

Why onshore, and how we work

UK-based means shared time zones, shared regulations, and direct communication with the person building your product.

  • 01

    Same time zone, same regulations

    No overnight handoffs. No legal ambiguity. UK GDPR compliance, straightforward contracts, and real-time communication during your working hours.

  • 02

    You work with the builder

    No account managers. No offshore teams. You work directly with Jane — the iOS developer who designs, codes, tests, and ships. Faster decisions, deeper understanding, zero lost context.

  • 03

    Health domain expertise

    We've built HRTMe from lived experience and real clinical input. We understand medication regimens, cyclical schedules, anxious users, and the gap between medical terminology and patient understanding.

  • 04

    Long-term thinking

    We build for maintainability. Clean architecture, comprehensive tests, documented decisions. Your codebase won't be a mystery in six months — it'll be an asset you can evolve.

Engagement models

We work in two ways, depending on the scale and certainty of your project:

Fixed-scope projects

Best for well-defined briefs. A clear deliverable, a fixed price, a defined timeline. We scope it properly upfront, then deliver the whole thing.

Retained partnership

Best for ongoing product development. A monthly retainer for continuous iteration, feature development, and strategic input as your product evolves.

Not sure which fits? Start with a paid discovery phase — we'll validate the idea, scope the work, and recommend the right engagement model from there.

Let's talk about your project

We take on a small number of projects we believe in. Tell us what you're building.

clients@forgeyard.digital