Frequently asked questions.

Forgeyard Digital is an independent iOS product studio. We design and build native apps for women's health and accessibility — starting with HRTMe, our flagship HRT reminder app used by over 1,400 women. We also take on bespoke iOS work for clients who share our standards: privacy-first architecture, clean code, and genuine care for underserved populations.

Yes. We work with founders, clinicians, employers and health ventures to build custom native iOS apps. This includes white-label apps for corporate wellbeing programmes, employer menopause support tools, and bespoke products for health startups. We're selective about the work we take on — we only commit to projects we believe in and can deliver to a high standard.

We don't offer simple rebranding or reskinning services. Every project we take on is custom-built for your users' needs, though we do build bespoke apps that can integrate with your branding and wellbeing ecosystem. If you need a production-ready foundation, we can discuss adapting proven patterns from our existing work (like HRTMe) into a tailored solution — but it will still be engineered specifically for you, not a template with your logo on it.

We developed HRTMe with input from practising NHS clinicians to ensure medically careful language and accurate representation of UK prescribing patterns. However, Forgeyard Digital is not NHS-affiliated and we are not a regulated healthcare provider. We build software tools that support health management — we do not provide medical advice or clinical services. We welcome conversations with NHS trusts, clinicians and health researchers about building apps that meet clinical standards.

We are UK-based and all development is onshore. Jane McKay (Founder & iOS Developer) is the named contact for every project — no account managers, no handovers across time zones, no outsourcing. When you email us, a human in the UK replies. This is deliberate: health apps require accountability, and we believe that means keeping the work local and transparent.

We build native iOS apps using Swift and SwiftUI, with Apple Watch support where appropriate. We follow clean architecture principles (Domain-Driven Design), write comprehensive automated tests (unit, snapshot, and UI tests), and structure code to be maintainable by other developers. Our apps use on-device data storage (Core Data, SwiftData) with iCloud sync when needed, and we integrate Apple frameworks like HealthKit, Notifications, and UserNotifications where relevant. No cross-platform frameworks — we build for iOS the way Apple intended.

Privacy is foundational, not a feature. All health data stays on-device by default. We don't require user accounts, we don't sell data, and we don't track symptoms or medication names via analytics. When we do use analytics (via TelemetryDeck, a privacy-first European provider), we only send aggregated, anonymised usage patterns — never personal health information. GDPR compliance is baked in from day one. If your project requires cloud sync or accounts, we design it with end-to-end encryption and minimal data retention.

Start by emailing clients@forgeyard.digital with a brief overview of your project: what you're building, who it's for, and what success looks like. We respond within one working day with an honest assessment of fit. If we're the right partner, we move to a scoping conversation (no charge) to define features, timelines and costs. We offer fixed-price projects for clearly defined scope, or retained partnerships for evolving products. Every project is different, so pricing depends on complexity — but we're transparent about costs before you commit.

Yes. HRTMe is Forgeyard Digital's flagship product — an HRT reminder app designed and built by Jane McKay (Founder) while she was on HRT herself. It supports over 1,400 women managing complex cyclical schedules (gels, patches, capsules) that ordinary reminder apps can't handle. HRTMe is live on the App Store and available at hrt-me.com. It demonstrates our approach: solve a real problem, build it to be trusted, and support the people who use it.